What years was the Gucci GG Marmont Small produced?

The Gucci GG Marmont Small was produced 2016–present.

What are the dimensions of the Gucci GG Marmont Small?

height 15 cm (5.9 in), width 26 cm (10.2 in), depth 7 cm (2.8 in).

How do you authenticate a Gucci GG Marmont Small?

Matelassé chevron calfskin, antique gold double-G flap closure, heart-shaped matelassé detail on the back. Small dimensions commonly cited around W26cm x H15cm x D7cm. Sliding chain strap with ~55cm shoulder drop / ~30cm top-handle drop. Interior heat-stamp leather tag: style number over supplier number (small flap…

Gucci · Tier 3

GG Marmont

Name: Gucci GG Marmont Small
Brand: Gucci

Catalogued June 2026

Stub record — flagship style name only, no production/authentication detail researched yet. Not present in either legacy CSV export; flagged for a future deep research pass.

Choose your GG Marmont

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Size

MiniSmallMedium Camera Bag Unknown

Colour

Black White Beige Brown Red Blue Green Pink Multicolor Dusty PinkUnknown

Material

Matelasse ChevronMatelasse Leather Velvet Raffia Monogram Unknown

Hardware

antique gold-tonedgold silver Unknown

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Made in

What the house has produced this bag in, from our sourced records.

Material

Matelasse Chevrondefault, Matelasse Diagonal

Seasonal: Velvet, Monogram Canvas, Raffia, Embellished

Hardware

Antique Golddefault

Seasonal: Silver

Permanent finishes are offered year-round; seasonal ones rotate and retire. A finish being listed here doesn’t mean we have one for sale right now.

The Gucci GG Marmont Small is a Matelasse Chevron structured bag produced 2016–present. It measures 15 cm (5.9 in) high, 26 cm (10.2 in) wide, 7 cm (2.8 in) deep. Authentication: Matelassé chevron calfskin, antique gold double-G flap closure, heart-shaped matelassé detail on the back.

What it's worth

Gucci · GG Marmont · Small

All Small colours and leathers · 853 recorded prices

Best listed right now: $423 on The Luxury Closet, well below the typical price (median $1,285).

Prices have been trending up over the tracked window.

By condition · compared like-for-like

new

1 price

excellent

82 prices

very good

45 prices

good

48 prices

fair

17 prices

$510$1,995

Estimated from recorded resale prices (built from 802 asking + 51 sold prices · 660 with condition unrecorded) · not an appraisal. As of 2026-07-26.

Compare where to buy →

Where it stands

#429

of 503 styles in the LC Index

✦One number for where a bag stands in the whole market.
⚖Blended from price, trade volume, and scarcity.
◷Recomputed monthly from recorded market prices.

Our index, not a verdict. How we rank

The three measures behind #429

By priceof 503 styles

#336Saleya · Louis Vuitton
#337GG Marmont · Gucci
#338Ophidia Half Moon Hobo · Gucci

By trade volumeof 503 styles

Is it real? Start here

Full checklist →

Authentication markers: Matelassé chevron calfskin, antique gold double-G flap closure, heart-shaped matelassé detail on the back.…
Known markers (Production record): Small flap dimensions commonly cited ~W26 x H15 x D7cm. Sliding chain strap ~55cm shoulder drop / ~30cm…
Date code format (Production record): No decodable date code (Gucci-wide). Separate fabric QR/care tag common on ~2016+ production.

Markers to check, not a verdict.

How to authenticate this bag

A checklist drawn from the catalogued production records, serial tags, and authentication notes for this variant. These checks help you know what to look for; they don’t replace an in-hand inspection by a qualified authenticator.

The words, in plain terms: Heat stamp: the brand mark pressed into the leather · Date code: the small letters-and-numbers production tag (not a serial number)

1
Authentication markers
Matelassé chevron calfskin, antique gold double-G flap closure, heart-shaped matelassé detail on the back. Small dimensions commonly cited around W26cm x H15cm x D7cm. Sliding chain strap with ~55cm shoulder drop / ~30cm top-handle drop. Interior heat-stamp leather tag: style number over supplier number (small flap style code commonly cited as 443497). Style code alone does not authenticate.
2
Known markers (Production record)
Small flap dimensions commonly cited ~W26 x H15 x D7cm. Sliding chain strap ~55cm shoulder drop / ~30cm top-handle drop. Style code commonly cited 443497. Antique-gold double-G finish and back heart detail as authentication checks. (widely repeated detail; confirm on the bag in hand)
3
Date code format (Production record)
No decodable date code (Gucci-wide). Separate fabric QR/care tag common on ~2016+ production.
4
Stamp placement (Production record)

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Bag DNA

What this bag is made of. Tap any part to explore the rest of the catalog.

GHouseGucciest. 1921 · Italy LeatherMatelasse Chevron Hardwareantique gold-toned Shapestructured Era2010s2016 to now

The Story

Alessandro Michele scaled up a 1970s belt buckle and made one of the decade's most-searched bags.

Origin

A belt buckle, supersized

The GG Marmont arrived for Fall/Winter 2016, early in Alessandro Michele's tenure. He pulled the Double G from a 1970s Gucci belt buckle, scaled it up, gave it an antiqued finish and set it front and center.

SourcesRebag PurseBlog

Design

The chevron quilt

The Marmont is instantly known for its soft matelassé chevron leather. Matelassé is a padded, quilted texture, here stitched into a raised chevron pattern.

SourcesFashionphile

Guides for this bag

Articles on the GG Marmont and Gucci from our verified experts.

Photos

This bag is a rare find.

The Luxury Catalog is built by the people who carry these bags. If you own this one, add a photo and tell us what it shows. Yours could become the photo everyone sees here.

Specifications

SizeSmall

Size categorysmall

Exterior materialMatelasse Chevron

ColorwayNot yet documented · know it? Tell us

Hardware colorantique gold-toned

Hardware typedouble-G logo flap push closure

Strap typesliding chain-and-leather strap (worn long for shoulder/crossbody, ~55cm drop, or doubled as a top handle, ~30cm drop)

Strap attachmentfixed sliding chain (length adjusts by sliding leather slider)

Interior materialfaux suede / microfiber lining

Constructionsemi-structured

Rigiditysemi-structured

Silhouettestructured

Production years2016

About Matelasse Chevron

Typeleather

Production details

medium

CountryItaly

DimensionsH 15 cm (5.9 in) × W 26 cm (10.2 in) × D 7 cm (2.8 in)

Date code formatNo decodable date code (Gucci-wide). Separate fabric QR/care tag common on ~2016+ production.

Stamp placementInterior leather heat-stamp tag near the interior pocket: 'GUCCI' + ® over the style number, 'made in Italy' below; supplier/manufacturing number typically on the back of the tag.

Stamp fontHigh-pressure clean heat stamp; thin, tall, evenly embossed serial digits with consistent depth.

Authentication:Small flap dimensions commonly cited ~W26 x H15 x D7cm. Sliding chain strap ~55cm shoulder drop / ~30cm top-handle drop. Style code commonly cited 443497. Antique-gold double-G finish and back heart detail as authentication checks. (widely repeated detail; confirm on the bag in hand)

Resale price history

+157%

$595 → $1,531 across 853 recorded sales

2026-04 – 2026-07

Estimated from recorded resale prices · not an appraisal or investment forecast. Values can go down as well as up.

Retail price over time

Original boutique price (MSRP) by year, not resale value. Up 10% from $2,100 in 2023 to $2,300 in 2025.

+10%

$2,100 → $2,300 across 2 recorded retail prices

2023-01 – 2025-01

Original boutique prices (MSRP) from published sources · not resale value.

$2,3002025-01-01
$2,1002023-01-01

What fits inside

iPhone, small wallet, keys, lipstick (together)fitsReviewers describe the small flap as 'surprisingly spacious' for phone, small wallet, keys and lipstick. Source: Pretty Little Details, Le Travel Style.

Known color combinations

Confirmed producedc.2016-2026medium

ExteriorBlack

Hardwareantique gold-toned

Classic black matelassé chevron calfskin. Interior lining color not stated in accessible snippets. Source: Saks OFF 5TH, Farfetch (snippet-level).

Confirmed producedc.2016-2026medium

ExteriorBeige / Dusty Beige

Hardwareantique gold-toned

Classic neutral matelassé colorway. Source: 1stdibs cream/beige listings (snippet-level).

Confirmed producedc.2016-2026medium

ExteriorDusty Pink / Rose

Hardwareantique gold-toned

Recurring GG Marmont pastel colorway. Source: 1stdibs small shoulder pink listing (447632) (snippet-level).

Where to buy

Pre-filled searches on the major resale platforms. Listings and prices are set by each reseller. What protects you at each venue

Affiliate links: we may earn a commission if you buy, at no extra cost to you. Learn more.

Search on Fashionphile✓ Authenticates every item · 15-day returns on eligible items Search on The RealReal✓ Authenticates every item · Handbags are final sale Search on Vestiaire CollectiveAuthentication available · Limited: final sale unless not as described

Where to sell

Selling is a trade: top dollar takes patience, fast cash costs you margin, keeping it all costs you the safety net.

See what you'd keep at each venueThe Gucci GG Marmont run through every venue's real published fees, ranked by what lands in your pocket.

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Sell fast for cash

An instant buyout quote. Less than top dollar, but paid on receipt.

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Consign for more

Listed for you and paid when it sells, after commission. Usually nets more than a buyout.

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Care for it

Matelasse Chevron: Grained leather is forgiving, but it still likes a gentle clean and the odd condition.

Leather cleaner

A mild cleaner that lifts everyday grime before it sets into the grain.

Find on Amazon →

Leather conditioner

Puts moisture back so the leather stays supple instead of drying and cracking.

Find on Amazon →

Protectant spray

An invisible barrier that helps the bag shrug off water and light stains.

Find on Amazon →

Our picks are a starting point. Test anything new on a hidden spot first. Some Amazon links are affiliate links.

See the full care shelf →

Frequently asked questions

What years was the Gucci GG Marmont Small produced?: The Gucci GG Marmont Small was produced 2016–present.
What are the dimensions of the Gucci GG Marmont Small?: height 15 cm (5.9 in), width 26 cm (10.2 in), depth 7 cm (2.8 in).
How do you authenticate a Gucci GG Marmont Small?: Matelassé chevron calfskin, antique gold double-G flap closure, heart-shaped matelassé detail on the back. Small dimensions commonly cited around W26cm x H15cm x D7cm. Sliding chain strap with ~55cm shoulder drop / ~30cm top-handle drop. Interior heat-stamp leather tag: style number over supplier number (small flap…

Sources

Authentication data is research-sourced and confidence-rated. For anything that costs you money, check it against the bag in hand.

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Is this information accurate?

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Word of mouth

What gets said about this one, drawn from published reviews and owner discussion. Tell us where your experience differs.

The case for

The sliding chain earns its keep. Doubled up it is a shoulder or top-handle bag, let all the way out it is a crossbody, and owners say that one switch takes it from errands to dinner.
3 sources · r/handbags: what are your thoughts on the Marmont small?
It holds more than the measurements suggest, because the soft leather gives. A long wallet fits the small if you edit around it, and the medium takes one without a fight.
2 sources · YouTube owner review, MissPaoPal, small after four and a half years
The leather wears better than the discourse suggests. Owners at two and three years report no corner wear and scratches you have to hunt for, on bags they say they never babied.
2 sources · YouTube owner review, Fashion with Fatima Zahra, small after three years
It works as a first serious bag. Owners describe reaching for it over pricier Dior and Chanel pieces, and the black with antique gold goes with most of a wardrobe.
2 sources · r/handbags: why is the Gucci Marmont so heavily disliked?

The gripes

One soft flap and almost no internal structure. Owners store it stuffed, and several report the front flattening and the top going pointy after a few years of wear.
3 sources · YouTube owner review, MissPaoPal, small after four and a half years
Creasing is the complaint that lands first. One owner found creases on the flap out of the box and Gucci assessed them as external, not a fault. Others report folds that will not buff out.
2 sources · PurseForum: creases on the Marmont flap, Gucci declined to replace
The antique gold does not stay perfect. Owners report fading on the chain by year three and black speckling on the front GG logo by year four, on the part of the bag everyone looks at.
2 sources · YouTube owner review, MissPaoPal, small after four and a half years
Resale is the soft spot. Owners and reviewers describe it trading like a trend piece, and the pre-loved market is deep enough that buyers walk in expecting a discount.
3 sources · r/handbags: what are your thoughts on the Marmont small?
It is one of the most copied bags on the market. Owners say the fakes read close enough that strangers assume a dupe, which is its own kind of tax on carrying the real one.
2 sources · r/handbags: why is the Gucci Marmont so heavily disliked?

We write these in our own words from reviews published elsewhere, then let owners here vote them up or down. Read as of July 2026. Reputation shifts, so if one of these has stopped being true, mark it out of date.