Louis Vuitton · Tier 2

Neverfull

Name: Louis Vuitton Neverfull MM
Brand: Louis Vuitton

By Arielle · Catalogued July 2026

The Neverfull is Louis Vuitton's signature unstructured shopper tote, introduced in 2007. It features side laces/drawstrings that cinch to adjust width, a roomy open top with an interior hook closure, and is offered in three sizes (PM, MM, GM) and the house's coated-canvas lines (Monogram, Damier Ebene, Damier Azur) as well as leather and seasonal versions. A 2013 update ('New Model'/NM) introduced a detachable zipped pochette and expanded interior lining colors.

Choose your Neverfull

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Size

BB PMMMGM

Colour

Black White Brown Pink Multicolor Monogram Damier Ebene Damier Azur

Material

MonogramDamier EbeneDamier Azur Empreinte

Made in

What the house has produced this bag in, from our sourced records.

Material

MonogramdefaultDamier EbeneDamier AzurEmpreinteseasonalVernis

Permanent finishes are offered year-round; seasonal ones rotate and retire. A finish being listed here doesn’t mean we have one for sale right now.

The Louis Vuitton Neverfull MM is a coated canvas (Damier Ebene) tote bag.

What it's worth

DiscontinuedAll MM colours and leathers · 432 recorded prices

Best listed right now: $500 on Fashionphile, well below the typical price (median $1,373).

Prices have been trending up over the tracked window.

Discontinued: no longer in production, so resale is the only way to buy it.

By condition · compared like-for-like

excellent

44 prices

very good

152 prices

good

9 prices

fair

2 prices

$505$2,195

Estimated from recorded resale prices (built from 429 asking + 3 sold prices · 225 with condition unrecorded) · not an appraisal. As of 2026-07-12.

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Bag DNA

What this bag is made of. Tap any part to explore the rest of the catalog.

LBrandLouis Vuitton2 Leathercoated canvas (Damier Ebene)Shapetote

The Story

Built in 2007 to beat Goyard's tote, it became Louis Vuitton's best seller and turns fully inside out.

Origin

The answer to Goyard

Louis Vuitton introduced the Neverfull in 2007 to compete with Goyard's popular Saint-Louis tote. The house wanted one bag that could do everything, and it went on to outsell its rival and become LV's best-selling tote.

SourcesSotheby's Rebag

Design

A tote you can flip inside out

The design drew on Louis Vuitton's 19th-century Navy and Laundry bags. Thanks to its seam construction, the Neverfull can be turned completely inside out for a different look.

Guides for this bag

Articles on the Neverfull and Louis Vuitton from our verified experts.

Photos

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Specifications

SizeMM

Exterior materialcoated canvas (Damier Ebene)

Silhouettetote

Closureopen top with side drawstring cinch and interior hook clasp

StatusDiscontinued

Marketresale

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About coated canvas (Damier Ebene)

Typecoated canvas

Resale price history

+115%

$760.5 → $1,635 across 432 recorded sales

2026-06 – 2026-07

Estimated from recorded resale prices · not an appraisal or investment forecast. Values can go down as well as up.

Research depth

We haven’t researched the authentication details for this variant yet. Search by style to find other bags. What people look for tells us what to dig into next.