Goyard · Tier 2

Saint Louis

Name: Goyard Saint Louis GM
Brand: Goyard

Catalogued July 2026

The Saint-Louis is Goyard's signature tote and its most recognizable bag, a lightweight, unlined, reversible shopping tote in the hand-painted Goyardine chevron canvas. Sotheby's dates the design to the 1930s, when it was conceived as a beach bag, which makes it far older than the resellers' usual comparison, the 2007 Louis Vuitton Neverfull. It has no closure and almost no metal hardware, just leather handles and trim, and comes in PM and GM sizes. Because a clean single launch year is not documented, we leave the year unset.

Choose your Saint Louis

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Size

PMGMUnknown

Colour

BlackWhite Brown Grey Navy Red Blue Green Orange Yellow Tan Sky Blue Burgundy Unknown

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Made in

What the house has produced this bag in, from our sourced records.

Material

Goyardinedefault

Seasonal: Pearly Goyardine, Claire-Voie

Permanent finishes are offered year-round; seasonal ones rotate and retire. A finish being listed here doesn’t mean we have one for sale right now.

What it's worth

Goyard · Saint Louis · GM · Black

This exact variant · 1000 recorded prices

Best listed right now: $1,350 on Fashionphile, well below the typical price (median $3,225).

Demand is light and prices are soft, so there's little pressure to move fast.

No longer in production, so resale is the only way to buy it.

By condition · compared like-for-like

new

14 prices

excellent

17 prices

very good

25 prices

$1,800$3,520

Estimated from recorded resale prices (944 with condition unrecorded) · not an appraisal. As of 2026-08-26.

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Where it stands

#27

of 535 styles in the LC Index

✦One number for where a bag stands in the whole market.
⚖Blended from price, trade volume, and scarcity.
◷Recomputed monthly from recorded market prices.

Our index, not a verdict. How we rank

The three measures behind #27

By priceof 535 styles

#88Rodeo · Balenciaga
#89Saint Louis · Goyard
#90Lady Dior · Dior

By trade volumeof 535 styles

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Bag DNA

What this bag is made of. Tap any part to explore the rest of the catalog.

GHouseGoyardest. 1853 · France Hardwaresilver ColourBlack

Guides for this bag

Articles on the Saint Louis and Goyard from our verified experts.

Goyard authentication: The markers worth checking
Goyard runs no serial lookup and issues no authenticity card, so the chevron weave, the surprising lightness, and the shallow heat stamp carry the read on a Saint Louis. Why a seller's card is a red flag, not a reassurance.
By Arielle · Saint Louis

Photos

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