Gucci · Tier 3

Diana

Name: Gucci Diana Small
Brand: Gucci

Catalogued July 2026

The Diana is Gucci's bamboo-handle tote, first presented in 1991 and made famous by Princess Diana, whose name it now carries. It pairs a structured leather body with two bamboo top handles held by the house's signature leather belt straps that wrap the base of each handle. Alessandro Michele reintroduced it in 2021 with removable neon and colored leather belts, and it is offered in several sizes.

Choose your Diana

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Size

MiniSmallMedium Maxi Unknown

Colour

BlackWhiteBeige Brown Red Green Pink Unknown

Material

Calfskin MonogramLeatherUnknown

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Made in

What the house has produced this bag in, from our sourced records.

Material

Leatherdefault, GG Supreme Canvas

Seasonal: Suede, Exotic / Print

Permanent finishes are offered year-round; seasonal ones rotate and retire. A finish being listed here doesn’t mean we have one for sale right now.

The Gucci Diana Small in White is a Leather bag.

What it's worth

Gucci · Diana · Small · White

This exact variant · 388 recorded prices

Best listed right now: $645 on Rebag, well below the typical price (median $1,900).

Demand is light and prices are soft, so there's little pressure to move fast.

No longer in production, so resale is the only way to buy it.

By condition · compared like-for-like

excellent

2 prices

very good

10 prices

$1,250$2,230

Estimated from recorded resale prices (376 with condition unrecorded) · not an appraisal. As of 2026-08-27.

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Where it stands

#65

of 536 styles in the LC Index

✦One number for where a bag stands in the whole market.
⚖Blended from price, trade volume, and scarcity.
◷Recomputed monthly from recorded market prices.

Our index, not a verdict. How we rank

The three measures behind #65

By priceof 536 styles

#160Hug · Salvatore Ferragamo
#161Diana · Gucci
#162Twist · Louis Vuitton

By trade volumeof 536 styles

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Bag DNA

What this bag is made of. Tap any part to explore the rest of the catalog.

GHouseGucciest. 1921 · Italy LeatherLeather ColourWhite

Guides for this bag

Articles on the Diana and Gucci from our verified experts.

Photos

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Specifications

SizeSmall

Exterior materialLeather

ColorwayWhite

Hardware colorNot yet documented · know it? Tell us

StatusDiscontinued

Marketresale

About Leather

Typeleather

Resale price history

-50%

$2,230 → $1,125 across 388 recorded sales

2026-06 – 2026-08

Estimated from recorded resale prices · not an appraisal or investment forecast. Values can go down as well as up.

Research depth

We haven’t researched the authentication details for this variant yet. Search by style to find other bags. What people look for tells us what to dig into next.