Gucci · Tier 3
Soho Disco
By Arielle · Catalogued July 2026
The Soho Disco is Gucci's round-cornered crossbody, a lightweight zip-top camera bag in soft pebbled leather with an embossed interlocking-GG logo and a slim tassel zip pull. Designed under Frida Giannini, it launched in the early 2010s and became one of Gucci's most popular accessible bags. Sources place its debut around 2011 to 2012, so we hold the exact year open.
Choose your Soho Disco
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Made in
What the house has produced this bag in, from our sourced records.
Material
Permanent finishes are offered year-round; seasonal ones rotate and retire. A finish being listed here doesn’t mean we have one for sale right now.
The Gucci Soho Disco Mini in Black is a designer bag.
What it's worth
Best listed right now: $499 on The RealReal, well below the typical price (median $734).
Prices have been trending up over the tracked window.
Discontinued: no longer in production, so resale is the only way to buy it.
Estimated from recorded resale prices · not an appraisal. As of 2026-07-13.
Compare where to buy →- Bag
- Gucci Soho Disco
- Status
- Discontinued
Where it stands
of 333 styles in the LC Index
- ✦One number for where a bag stands in the whole market.
- ⚖Blended from price, trade volume, and scarcity.
- ◷Recomputed monthly from recorded market prices.
Our index, not a verdict. How we rank
The three measures behind #239
By priceof 333 styles
- #259Batignolles · Louis Vuitton
- #260Soho Disco · Gucci
- #261Reporter · Louis Vuitton
By trade volumeof 333 styles
Make it yours, or move it on
Save it to your closet, and we’ll alert you when it dips below the typical resale price.
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What this bag is made of. Tap any part to explore the rest of the catalog.
Guides for this bag
Articles on the Soho Disco and Gucci from our verified experts.
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By Arielle · June 27, 2026 · GG Marmont
Gucci authentication: The markers worth checking
The Double-G clasp, the interior tag, the heart on the back, and the chevron quilting are where counterfeits slip. What to look for, and why no single check is proof.
By Arielle · June 27, 2026 · GG Marmont
Photos
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Specifications
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Resale price history
+25%
$498.75 → $621 across 8 recorded sales
2026-06 – 2026-07
Estimated from recorded resale prices · not an appraisal or investment forecast. Values can go down as well as up.
- $621askingThe Luxury Closet2026-07-13
- $621askingThe Luxury Closet2026-07-12
- $887
Research depth
Where to buy
Pre-filled searches on the major resale platforms. Listings and prices are set by each reseller. What protects you at each venue
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Where to sell
Selling is a trade: top dollar takes patience, fast cash costs you margin, keeping it all costs you the safety net.
See what you'd keep at each venueThe Gucci Soho Disco run through every venue's real published fees, ranked by what lands in your pocket.Or start a sale now
Sell fast for cash
An instant buyout quote. Less than top dollar, but paid on receipt.
Consign for more
Listed for you and paid when it sells, after commission. Usually nets more than a buyout.
Care for it
Grained leather is forgiving, but it still likes a gentle clean and the odd condition.
Leather cleaner
A mild cleaner that lifts everyday grime before it sets into the grain.
Find on Amazon →Leather conditioner
Puts moisture back so the leather stays supple instead of drying and cracking.
Find on Amazon →Protectant spray
An invisible barrier that helps the bag shrug off water and light stains.
Find on Amazon →Our picks are a starting point. Test anything new on a hidden spot first. Some Amazon links are affiliate links.
See the full care shelf →
