Origin
An address as a name
Maria Grazia Chiuri launched the bag in 2019 and named it for 30 Avenue Montaigne, the Paris address where Christian Dior founded his house in 1946 and revealed the New Look in 1947.
SourcesElle IndiaPaperMag
Dior · Tier 2
By Arielle · Catalogued July 2026
The 30 Montaigne is Dior's structured shoulder bag defined by an oversized antique gold-tone CD clasp on the front flap and an embossed 30 Montaigne signature, named for the house's historic address at 30 Avenue Montaigne in Paris. Designed by Maria Grazia Chiuri and introduced in 2019, it is most often made in smooth box calfskin with a curved flap and an adjustable leather strap. It quickly became one of Dior's core modern icons and now spans a full line of sizes and materials.
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Chanel makes the 30 Montaigne in red. We just don’t have a photo or a recorded price for this exact one yet.
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What the house has produced this bag in, from our sourced records.
Material
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The Dior 30 Montaigne Micro in Red is a designer bag.
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Named for the Paris address where Christian Dior built his house and showed the New Look.
Origin
Maria Grazia Chiuri launched the bag in 2019 and named it for 30 Avenue Montaigne, the Paris address where Christian Dior founded his house in 1946 and revealed the New Look in 1947.
SourcesElle IndiaPaperMag
Design
The front metal CD clasp was inspired by the seal of a Christian Dior perfume bottle. Chiuri reportedly reviewed ten prototypes before settling on the simple, boxy shoulder bag.
SourcesElle India
Articles on the 30 Montaigne and Dior from our verified experts.
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Grained leather is forgiving, but it still likes a gentle clean and the odd condition.
Leather cleaner
A mild cleaner that lifts everyday grime before it sets into the grain.
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Puts moisture back so the leather stays supple instead of drying and cracking.
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An invisible barrier that helps the bag shrug off water and light stains.
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The bag launched inside Chiuri's wider 30 Montaigne wardrobe, a set of pieces that reimagined house staples, and quickly became one of Dior's defining modern icons.
SourcesSACLÀB
Designers and muses.
Maria Grazia Chiuri
Dior creative director
Launched the 30 Montaigne in 2019 as a new house icon.
Christian Dior
Founder
Established his couture house at 30 Avenue Montaigne in 1946.
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