Origin
Named for a muse
Saint Laurent introduced the Loulou in 2017 under Anthony Vaccarello, naming it for Loulou de la Falaise, the designer and confidante who was one of Yves Saint Laurent's closest muses for decades.
SourcesLuxfyHandbagholic
Saint Laurent · Tier 3
By Arielle · Catalogued July 2026
The Saint Laurent Loulou is a soft quilted shoulder bag introduced by Anthony Vaccarello in 2017, as part of his spring/summer 2018 collection, and named after Yves Saint Laurent's muse Loulou de la Falaise. It is defined by the oversized Y-quilting on supple leather and the large metal YSL Cassandre monogram on the front flap, hung from a chain-and-leather strap. The puckered chevron stitching gives it a plush, pillowy look. It became one of the house's most recognizable modern bags.
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Size
Chanel makes the Loulou in white. We just don’t have a photo or a recorded price for this exact one yet.
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What the house has produced this bag in, from our sourced records.
Material
Hardware
Permanent finishes are offered year-round; seasonal ones rotate and retire. A finish being listed here doesn’t mean we have one for sale right now.
The Saint Laurent Loulou Medium in White is a designer bag.
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Named for the muse who shaped Yves Saint Laurent, with quilting that traces a Y.
Origin
Saint Laurent introduced the Loulou in 2017 under Anthony Vaccarello, naming it for Loulou de la Falaise, the designer and confidante who was one of Yves Saint Laurent's closest muses for decades.
SourcesLuxfyHandbagholic
Design
The bag's chevron quilting is stitched to echo the letter Y, a quiet tribute to Yves Saint Laurent himself.
SourcesFashionphile
Articles on the Loulou and Saint Laurent from our verified experts.
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Grained leather is forgiving, but it still likes a gentle clean and the odd condition.
Leather cleaner
A mild cleaner that lifts everyday grime before it sets into the grain.
Find on Amazon →Leather conditioner
Puts moisture back so the leather stays supple instead of drying and cracking.
Find on Amazon →Protectant spray
An invisible barrier that helps the bag shrug off water and light stains.
Find on Amazon →Our picks are a starting point. Test anything new on a hidden spot first. Some Amazon links are affiliate links.
See the full care shelf →Good to know
A sliding chain strap lets the Loulou switch from a shoulder bag to a crossbody in a moment, part of why it caught on so quickly.
SourcesRebag
Designers and muses.
Loulou de la Falaise
Namesake and muse
The jewelry designer and close friend who became Yves Saint Laurent's muse from the late 1960s.
Anthony Vaccarello
Saint Laurent creative director
Designed the bag in 2017 and named it for her.
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