Fendi · Tier 3

Sunshine Shopper

Name: Fendi Sunshine Shopper Medium
Brand: Fendi

Catalogued June 2026

The Sunshine, or Sunshine Shopper, is Fendi's open-top tote under Silvia Venturini Fendi, an unstructured trapezoidal shopper with two rigid tortoiseshell-look plexiglass handles and a hot-stamped FENDI ROMA logo on the front. It comes in leather, canvas, and embroidered versions across medium and larger sizes and reads as a bright, everyday day bag. We could not cleanly source its exact introduction year, so we leave it unset.

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Size

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What it's worth

Fendi · Sunshine Shopper · Medium

All Medium colours and leathers · 1000 recorded prices

Best listed right now: $805 on Fashionphile, well below the typical price (median $1,695).

Demand is light and prices are soft, so there's little pressure to move fast.

No longer in production, so resale is the only way to buy it.

By condition · compared like-for-like

excellent

41 prices

very good

93 prices

good

1 price

$1,025$3,095

Estimated from recorded resale prices (865 with condition unrecorded) · not an appraisal. As of 2026-09-12.

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Where it stands

#193

of 558 styles in the LC Index

Down 11 this month

✦One number for where a bag stands in the whole market.
⚖Blended from price, trade volume, and scarcity.
◷Recomputed monthly from recorded market prices.

Our index, not a verdict. How we rank

The three measures behind #193

By priceof 558 styles

#238Voltaire · Saint Laurent
#239Sunshine Shopper · Fendi
#240Loulou · Saint Laurent

By trade volume

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Bag DNA

What this bag is made of. Tap any part to explore the rest of the catalog.

FHouseFendiest. 1925 · Italy Hardwaregold

Guides for this bag

Articles on the Sunshine Shopper and Fendi from our verified experts.

Fendi authentication: The markers worth checking
The FF print is the most-copied part of a Fendi, so the read is in the execution: the logo geometry, the warm Zucca tone, the flat-head clasp screws, and the serial-to-NFC era timeline. Markers to weigh, not the logo.
By Arielle · Baguette

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