The little bag tucked under the arm like a loaf of bread, and arguably the first It bag.
Tier 3 · Italy · est. 1925
Fendi
The Fendi story
A Roman fur and leather house that invented the It bag and the idea of the bag worn tucked under the arm.
Est. 1925Italy319 styles
Rome, 1925. Adele and Edoardo Fendi opened a fur and leather workshop in the heart of the city.
The first It bag. The 1997 Baguette, carried under the arm like a loaf of bread, arguably began the It-bag era.
Made to be seen open. The Peekaboo is built so the craftsmanship inside peeks out.
The icons
The bags that made the brand, and where they came from.
A bag designed to be left open, so the luxury inside peeks out.
Through the years
1925
Brand founded
2014
By the Way2021
First2022
Fendigraphytoday
19
Styles
173
Variants
—
Retail ladder
$4,843
Highest resale
recorded · 1000 sales
$1,857
Avg resale
→ steady
Fendi signatures
The most common attributes across 173 catalogued variants.
Colours
Black 21Brown 20White 13Beige 12Red 11Pink 9
Materials
Leather 29FF / Zucca Canvas 18Selleria 7Calfskin Leather 2
Hardware
gold 24silver 9
Every Fendi style
A style is the model. Open one to see its variants: the exact size, colour, leather and hardware.
Shop Fendi resale
Read more on Fendi
What it’s actually like to buy Fendi: the history, the waitlists and boutique relationships, what it’s resold for, and which pieces hold their value.
