Tier 2 · France · est. 1853
Goyard
The Goyard story
A Paris trunk maker older than most of its rivals, known by a hand-painted chevron and almost no advertising.
Paris, 1853. Goyard grew out of a Paris box and trunk house, taking the Goyard name when François Goyard took over the workshop.
The Goyardine chevron. Edmond Goyard created the chevron-patterned Goyardine canvas in 1892, the hand-applied print the house is known by.
Quiet by habit. The house has long stayed discreet and lightly advertised, part of why the chevron reads as a quieter signal than a logo print.
29
Styles
113
Variants
—
Retail ladder
$6,655
Highest resale
recorded · 1000 sales
$3,138
Avg resale
→ steady
Goyard signatures
The most common attributes across 113 catalogued variants.
Colours
Materials
Hardware
Every Goyard style
A style is the model. Open one to see its variants: the exact size, colour, leather and hardware.
Shop Goyard resale
Read more on Goyard
What it’s actually like to buy Goyard: the history, the waitlists and boutique relationships, what it’s resold for, and which pieces hold their value.
