Goyard · Tier 2

Saint Louis

Name: Goyard Saint Louis GM
Brand: Goyard

Catalogued June 2026

The Saint-Louis is Goyard's signature tote and its most recognizable bag, a lightweight, unlined, reversible shopping tote in the hand-painted Goyardine chevron canvas. Sotheby's dates the design to the 1930s, when it was conceived as a beach bag, which makes it far older than the resellers' usual comparison, the 2007 Louis Vuitton Neverfull. It has no closure and almost no metal hardware, just leather handles and trim, and comes in PM and GM sizes. Because a clean single launch year is not documented, we leave the year unset.

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Size

PMGMUnknown

Colour

Black White Brown Grey Navy Red Blue Green Orange Yellow Tan Sky Blue BurgundyUnknown

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Made in

What the house has produced this bag in, from our sourced records.

Material

Goyardinedefault

Seasonal: Pearly Goyardine, Claire-Voie

Permanent finishes are offered year-round; seasonal ones rotate and retire. A finish being listed here doesn’t mean we have one for sale right now.

What it's worth

Goyard · Saint Louis · GM

All GM colours and leathers · 1000 recorded prices

Best listed right now: $725 on The RealReal, well below the typical price (median $3,220).

Prices have been trending up over the tracked window.

No longer in production, so resale is the only way to buy it.

Best $725

$725$3,220$5,200

Estimated from recorded resale prices · not an appraisal. As of 2026-08-12.

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Where it stands

#22

of 519 styles in the LC Index

✦One number for where a bag stands in the whole market.
⚖Blended from price, trade volume, and scarcity.
◷Recomputed monthly from recorded market prices.

Our index, not a verdict. How we rank

The three measures behind #22

By priceof 519 styles

#84Low Key Hobo · Louis Vuitton
#85Saint Louis · Goyard
#86CC Filigree Vanity Case · Chanel

By trade volumeof 519 styles

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Guides for this bag

Articles on the Saint Louis and Goyard from our verified experts.

Goyard authentication: The markers worth checking
Goyard runs no serial lookup and issues no authenticity card, so the chevron weave, the surprising lightness, and the shallow heat stamp carry the read on a Saint Louis. Why a seller's card is a red flag, not a reassurance.
By Arielle · Saint Louis

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