Origin
A nod to 1854
Launched in late 2013, the Capucines takes its name from rue Neuve-des-Capucines near Place Vendôme, the address of Louis Vuitton's very first store, opened in 1854.
SourcesLouis VuittonNUVO
Louis Vuitton · Tier 2
Catalogued July 2026
The Louis Vuitton Capucines is a structured top-handle bag introduced in 2013, named after Rue Neuve des Capucines, where Louis Vuitton opened his first store in 1854. It is defined by the LV initials on the front, where the letters can flip to sit in front of or behind the leather flap, and by its refined Taurillon leather body. Rounded top handles and a removable strap let it work as a handheld or shoulder bag. It sits at the more elevated, understated end of the Louis Vuitton bag range.
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Material
Taurillon Smoothdefault, Taurillon Grained
Seasonal: Python / Exotic, Seasonal / Embellished
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Louis Vuitton · Capucines
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Named for the Paris street where Louis Vuitton opened his very first store in 1854.
Origin
Launched in late 2013, the Capucines takes its name from rue Neuve-des-Capucines near Place Vendôme, the address of Louis Vuitton's very first store, opened in 1854.
SourcesLouis VuittonNUVO
Design
The Capucines arrived as Louis Vuitton leaned into cleaner, minimally branded bags rather than all-over monogram. The LV initials sit discreetly on the front, a deliberate move away from logo-heavy design.
SourcesLouis Vuitton
Articles on the Capucines and Louis Vuitton from our verified experts.
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Grained leather is forgiving, but it still likes a gentle clean and the odd condition.
Leather cleaner
A mild cleaner that lifts everyday grime before it sets into the grain.
Find on Amazon →Leather conditioner
Puts moisture back so the leather stays supple instead of drying and cracking.
Find on Amazon →Protectant spray
An invisible barrier that helps the bag shrug off water and light stains.
Find on Amazon →Our picks are a starting point. Test anything new on a hidden spot first. Some Amazon links are affiliate links.
See the full care shelf →Culture
Without an obvious logo to announce it, the Capucines built a following among shoppers who wanted the craft without the branding, and it is now considered one of the house's modern cult handbags.
SourcesMarie Claire
Designers and muses.
Louis Vuitton
Founder
Opened the rue Neuve-des-Capucines shop in 1854 that the bag is named to honor.
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