Origin
A nod to 1854
Launched in late 2013, the Capucines takes its name from rue Neuve-des-Capucines near Place Vendôme, the address of Louis Vuitton's very first store, opened in 1854.
SourcesLouis VuittonNUVO
Louis Vuitton · Tier 2
By Arielle · Catalogued July 2026
Permanent collection (tier 1) — catalog backbone.
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The Louis Vuitton Capucines is a designer bag.
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of 152 styles in the LC Index
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The three measures behind #16
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Create accountNamed for the Paris street where Louis Vuitton opened his very first store in 1854.
Origin
Launched in late 2013, the Capucines takes its name from rue Neuve-des-Capucines near Place Vendôme, the address of Louis Vuitton's very first store, opened in 1854.
SourcesLouis VuittonNUVO
Design
The Capucines arrived as Louis Vuitton leaned into cleaner, minimally branded bags rather than all-over monogram. The LV initials sit discreetly on the front, a deliberate move away from logo-heavy design.
SourcesLouis Vuitton
Culture
Without an obvious logo to announce it, the Capucines built a following among shoppers who wanted the craft without the branding, and it is now considered one of the house's modern cult handbags.
SourcesMarie Claire
Designers and muses.
Louis Vuitton
Founder
Opened the rue Neuve-des-Capucines shop in 1854 that the bag is named to honor.
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