Named for a Greek god who, the myth says, rode a tiger across a river.
Tier 3 · Italy · est. 1921
Gucci
The Gucci story
A Florentine leather house that turned the language of the stable into a fashion signature.
Est. 1921Italy362 styles
Florence, 1921. Guccio Gucci opened a leather goods shop, inspired by the fine luggage he had handled working in London hotels.
The stable, on a bag. The Horsebit clasp and the green-red-green web came straight from equestrian gear.
Bamboo from scarcity. Postwar shortages gave the 1947 Bamboo bag its flame-bent handle, still shaped over an open flame in Florence.
The icons
The bags that made the brand, and where they came from.
GG Marmont
structured
Alessandro Michele scaled up a 1970s belt buckle and made one of the decade's most-searched bags.
First called the G1244, until Jackie Kennedy bought six and was rarely photographed without one.
Through the years
1921
Brand founded
1947
Bamboo 19472016
GG Marmont2020
Jackie 19612020
Horsebit 1955today
62
Styles
493
Variants
—
Retail ladder
$3,750
Highest resale
recorded · 1000 sales
$1,463
Avg resale
→ steady
Gucci signatures
The most common attributes across 493 catalogued variants.
Colours
Black 57Beige 51White 41Red 36Brown 31Blue 23
Materials
GG Supreme Canvas 63Leather 34Suede 21Matelasse 9Calfskin Leather 8
Hardware
gold 157silver 47antique gold-toned 4brass 3
Every Gucci style
A style is the model. Open one to see its variants: the exact size, colour, leather and hardware.
Shop Gucci resale
Read more on Gucci
What it’s actually like to buy Gucci: the history, the waitlists and boutique relationships, what it’s resold for, and which pieces hold their value.
Gucci Marmont vs Neverfull vs Speedy: which entry luxury bag?
Three of the most common first designer bags sit in the same price band on resale, so the choice is about what fits your life, not your budget. A clear breakdown by use, capacity, and wear.
By Arielle · June 27, 2026 · GG Marmont
Gucci authentication: The markers worth checking
The Double-G clasp, the interior tag, the heart on the back, and the chevron quilting are where counterfeits slip. What to look for, and why no single check is proof.
By Arielle · June 27, 2026 · GG Marmont