Gucci · Tier 3

GG Marmont Chain

Name: Gucci GG Marmont Chain Small
Brand: Gucci

Catalogued July 2026

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What it's worth

Gucci · GG Marmont Chain · Small

All Small colours and leathers · 1000 recorded prices

Best listed right now: $500 on Fashionphile, well below the typical price (median $950).

No longer in production, so resale is the only way to buy it.

By condition · compared like-for-like

excellent

72 prices

very good

79 prices

$600$1,425

Estimated from recorded resale prices (849 with condition unrecorded) · not an appraisal. As of 2026-08-11.

Compare where to buy →

Bag: Gucci GG Marmont Chain
Status: DiscontinuedNot currently listed in production in our records — a best read, not the maker's word. Know otherwise? Suggest an edit below.

Where it stands

#492

of 529 styles in the LC Index

✦One number for where a bag stands in the whole market.
⚖Blended from price, trade volume, and scarcity.
◷Recomputed monthly from recorded market prices.

Our index, not a verdict. How we rank

The three measures behind #492

By priceof 529 styles

#397Tess · Chloé
#398GG Marmont Chain · Gucci
#399Damier Ebene Bloomsbury PM · Louis Vuitton

By trade volumeof 529 styles

Get it authenticated by a pro

Coming soon

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The Story

Alessandro Michele scaled up a 1970s belt buckle and made one of the decade's most-searched bags.

Origin

A belt buckle, supersized

The GG Marmont arrived for Fall/Winter 2016, early in Alessandro Michele's tenure. He pulled the Double G from a 1970s Gucci belt buckle, scaled it up, gave it an antiqued finish and set it front and center.

SourcesRebag PurseBlog

Design

The chevron quilt

The Marmont is instantly known for its soft matelassé chevron leather. Matelassé is a padded, quilted texture, here stitched into a raised chevron pattern.

SourcesFashionphile

Guides for this bag

Articles on the GG Marmont Chain and Gucci from our verified experts.

Photos

This bag is a rare find.

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Specifications

SizeSmall

Exterior materialNot yet documented · know it? Tell us

ColorwayNot yet documented · know it? Tell us

Hardware colorNot yet documented · know it? Tell us

StatusDiscontinued

Resale price history

+1%

$1,025 → $1,040 across 1000 recorded sales

2026-07 – 2026-08

Estimated from recorded resale prices · not an appraisal or investment forecast. Values can go down as well as up.

Research depth

We haven’t researched the authentication details for this variant yet. Search by style to find other bags. What people look for tells us what to dig into next.

Where to buy

Pre-filled searches on the major resale platforms. Listings and prices are set by each reseller. What protects you at each venue

Affiliate links: we may earn a commission if you buy, at no extra cost to you. Learn more.

Search on Fashionphile✓ Authenticates every item · 15-day returns on eligible items Search on The RealReal✓ Authenticates every item · Handbags are final sale Search on Vestiaire CollectiveAuthentication available · Limited: final sale unless not as described

Where to sell

Selling is a trade: top dollar takes patience, fast cash costs you margin, keeping it all costs you the safety net.

See what you'd keep at each venueThe Gucci GG Marmont Chain run through every venue's real published fees, ranked by what lands in your pocket.

Or start a sale now

Sell fast for cash

An instant buyout quote. Less than top dollar, but paid on receipt.

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Consign for more

Listed for you and paid when it sells, after commission. Usually nets more than a buyout.

Consign with The RealReal→Consign with Vestiaire Collective→

Care for it

Grained leather is forgiving, but it still likes a gentle clean and the odd condition.

Leather cleaner

A mild cleaner that lifts everyday grime before it sets into the grain.

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Leather conditioner

Puts moisture back so the leather stays supple instead of drying and cracking.

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Protectant spray

An invisible barrier that helps the bag shrug off water and light stains.

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Our picks are a starting point. Test anything new on a hidden spot first. Some Amazon links are affiliate links.

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GG Marmont Chain

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What it's worth