The Saint-Louis is Goyard's signature tote and its most recognizable bag, a lightweight, unlined, reversible shopping tote in the hand-painted Goyardine chevron canvas. Sotheby's dates the design to the 1930s, when it was conceived as a beach bag, which makes it far older than the resellers' usual comparison, the 2007 Louis Vuitton Neverfull. It has no closure and almost no metal hardware, just leather handles and trim, and comes in PM and GM sizes. Because a clean single launch year is not documented, we leave the year unset.
Choose your Saint Louis
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What the house has produced this bag in, from our sourced records.
Material
Goyardinedefault
Seasonal: Pearly Goyardine, Claire-Voie
Permanent finishes are offered year-round; seasonal ones rotate and retire. A finish being listed here doesn’t mean we have one for sale right now.
The red shades we’ve recorded (3)
Bordeaux19Burgundy9Red, Pattern Prints1
Shades recorded from resale listings, in the sellers’ own words. Chanel doesn’t publish official seasonal colour names, so treat these as descriptions, not house names.
What it's worth
Goyard · Saint Louis · PM · Red
This exact variant · 139 recorded prices
Best listed right now: $1,250 on Fashionphile, well below the typical price (median $2,155).
Demand is light and prices are soft, so there's little pressure to move fast.
No longer in production, so resale is the only way to buy it.
By condition · compared like-for-like
new
2 prices
excellent
9 prices
very good
26 prices
good
1 price
fair
1 price
$1,250$3,415
Estimated from recorded resale prices (100 with condition unrecorded) · not an appraisal. As of 2026-08-24.
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DiscontinuediNot currently listed in production in our records — a best read, not the maker's word. Know otherwise? Suggest an edit below.Not currently listed in production in our records — a best read, not the maker's word. Know otherwise? Suggest an edit below.
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For sale right now
3 listings
Live listings for this bag across the marketplaces we track, each rated against the fair value for its spec. We don’t sell these, we link you to the seller. Prices change and sell.
Fair value is the median of recorded resale prices for that spec, broadened and labeled when a spec is thin. Landed estimates add each platform's typical buyer fees and shipping, before sales tax. An estimate, not an appraisal. Affiliate links may earn us a commission.
