Gucci · Tier 3

GG Marmont

Name: Gucci GG Marmont Medium
Brand: Gucci

Catalogued July 2026

Stub record — flagship style name only, no production/authentication detail researched yet. Not present in either legacy CSV export; flagged for a future deep research pass.

Choose your GG Marmont

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Size

Mini SmallMediumCamera Bag Unknown

Colour

Black White Beige BrownRedBlue Green Pink Multicolor Dusty Pink Unknown

Material

Matelasse Chevron Matelasse Leather Velvet Raffia MonogramUnknown

Hardware

antique gold-tonedgoldsilver Unknown

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Made in

What the house has produced this bag in, from our sourced records.

Material

Matelasse Chevrondefault, Matelasse Diagonal

Seasonal: Velvet, Monogram Canvas, Raffia, Embellished

Hardware

Antique Golddefault

Seasonal: Silver

Permanent finishes are offered year-round; seasonal ones rotate and retire. A finish being listed here doesn’t mean we have one for sale right now.

The red shades we’ve recorded (3)

Rose10Brown5Burgundy1

Shades recorded from resale listings, in the sellers’ own words. Chanel doesn’t publish official seasonal colour names, so treat these as descriptions, not house names.

The Gucci GG Marmont Medium in Red is a structured bag.

What it's worth

Gucci · GG Marmont · Medium · Red

This exact variant · 1000 recorded prices

Best listed right now: $716 on The RealReal, well below the typical price (median $1,302).

Demand is light and prices are soft, so there's little pressure to move fast.

No longer in production, so resale is the only way to buy it.

By condition · compared like-for-like

excellent

4 prices

very good

3 prices

$945$2,295

Estimated from recorded resale prices (993 with condition unrecorded) · not an appraisal. As of 2026-08-26.

Compare where to buy →

Where it stands

#452

of 535 styles in the LC Index

✦One number for where a bag stands in the whole market.
⚖Blended from price, trade volume, and scarcity.
◷Recomputed monthly from recorded market prices.

Our index, not a verdict. How we rank

The three measures behind #452

By priceof 535 styles

#355Monceau · Louis Vuitton
#356GG Marmont · Gucci
#357Louise · Louis Vuitton

By trade volumeof 535 styles

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Coming soon

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Bag DNA

What this bag is made of. Tap any part to explore the rest of the catalog.

GHouseGucciest. 1921 · Italy Hardwaregold Shapestructured ColourRed

The Story

Alessandro Michele scaled up a 1970s belt buckle and made one of the decade's most-searched bags.

Origin

A belt buckle, supersized

The GG Marmont arrived for Fall/Winter 2016, early in Alessandro Michele's tenure. He pulled the Double G from a 1970s Gucci belt buckle, scaled it up, gave it an antiqued finish and set it front and center.

SourcesRebag PurseBlog

Design

The chevron quilt

The Marmont is instantly known for its soft matelassé chevron leather. Matelassé is a padded, quilted texture, here stitched into a raised chevron pattern.

SourcesFashionphile

Guides for this bag

Articles on the GG Marmont and Gucci from our verified experts.

Photos

This bag is a rare find.

The Luxury Catalog is built by the people who carry these bags. If you own this one, add a photo and tell us what it shows. Yours could become the photo everyone sees here.

Specifications

SizeMedium

Exterior materialNot yet documented · know it? Tell us

ColorwayRed

Hardware colorgold

Silhouettestructured

StatusDiscontinued

Marketresale

Resale price history

-43%

$1,295 → $738 across 1000 recorded sales

2026-06 – 2026-08

Estimated from recorded resale prices · not an appraisal or investment forecast. Values can go down as well as up.

Research depth

We haven’t researched the authentication details for this variant yet. Search by style to find other bags. What people look for tells us what to dig into next.

Where to buy

Pre-filled searches on the major resale platforms. Listings and prices are set by each reseller. What protects you at each venue

Affiliate links: we may earn a commission if you buy, at no extra cost to you. Learn more.

Search on Fashionphile✓ Authenticates every item · 15-day returns on eligible items Search on The RealReal✓ Authenticates every item · Handbags are final sale Search on Vestiaire CollectiveAuthentication available · Limited: final sale unless not as described

Where to sell

Selling is a trade: top dollar takes patience, fast cash costs you margin, keeping it all costs you the safety net.

See what you'd keep at each venueThe Gucci GG Marmont run through every venue's real published fees, ranked by what lands in your pocket.

Or start a sale now

Sell fast for cash

An instant buyout quote. Less than top dollar, but paid on receipt.

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Consign for more

Listed for you and paid when it sells, after commission. Usually nets more than a buyout.

Consign with The RealReal→Consign with Vestiaire Collective→

Care for it

Grained leather is forgiving, but it still likes a gentle clean and the odd condition.

Leather cleaner

A mild cleaner that lifts everyday grime before it sets into the grain.

Find on Amazon →

Leather conditioner

Puts moisture back so the leather stays supple instead of drying and cracking.

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Protectant spray

An invisible barrier that helps the bag shrug off water and light stains.

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Our picks are a starting point. Test anything new on a hidden spot first. Some Amazon links are affiliate links.

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Word of mouth

What gets said about this one, drawn from published reviews and owner discussion. Tell us where your experience differs.

The case for

The sliding chain earns its keep. Doubled up it is a shoulder or top-handle bag, let all the way out it is a crossbody, and owners say that one switch takes it from errands to dinner.
3 sources · r/handbags: what are your thoughts on the Marmont small?
It holds more than the measurements suggest, because the soft leather gives. A long wallet fits the small if you edit around it, and the medium takes one without a fight.
2 sources · YouTube owner review, MissPaoPal, small after four and a half years
The leather wears better than the discourse suggests. Owners at two and three years report no corner wear and scratches you have to hunt for, on bags they say they never babied.
2 sources · YouTube owner review, Fashion with Fatima Zahra, small after three years
It works as a first serious bag. Owners describe reaching for it over pricier Dior and Chanel pieces, and the black with antique gold goes with most of a wardrobe.
2 sources · r/handbags: why is the Gucci Marmont so heavily disliked?

The gripes

One soft flap and almost no internal structure. Owners store it stuffed, and several report the front flattening and the top going pointy after a few years of wear.
3 sources · YouTube owner review, MissPaoPal, small after four and a half years
Creasing is the complaint that lands first. One owner found creases on the flap out of the box and Gucci assessed them as external, not a fault. Others report folds that will not buff out.
2 sources · PurseForum: creases on the Marmont flap, Gucci declined to replace
The antique gold does not stay perfect. Owners report fading on the chain by year three and black speckling on the front GG logo by year four, on the part of the bag everyone looks at.
2 sources · YouTube owner review, MissPaoPal, small after four and a half years
Resale is the soft spot. Owners and reviewers describe it trading like a trend piece, and the pre-loved market is deep enough that buyers walk in expecting a discount.
3 sources · r/handbags: what are your thoughts on the Marmont small?
It is one of the most copied bags on the market. Owners say the fakes read close enough that strangers assume a dupe, which is its own kind of tax on carrying the real one.
2 sources · r/handbags: why is the Gucci Marmont so heavily disliked?

We write these in our own words from reviews published elsewhere, then let owners here vote them up or down. Read as of July 2026. Reputation shifts, so if one of these has stopped being true, mark it out of date.