The Diana is Gucci's bamboo-handle tote, first presented in 1991 and made famous by Princess Diana, whose name it now carries. It pairs a structured leather body with two bamboo top handles held by the house's signature leather belt straps that wrap the base of each handle. Alessandro Michele reintroduced it in 2021 with removable neon and colored leather belts, and it is offered in several sizes.
+ Add a photoGucci
Choose your Diana
Tap to switch. The heart saves the combination you’re viewing.
What the house has produced this bag in, from our sourced records.
Material
Leatherdefault, GG Supreme Canvas
Seasonal: Suede, Exotic / Print
Permanent finishes are offered year-round; seasonal ones rotate and retire. A finish being listed here doesn’t mean we have one for sale right now.
The brown shades we’ve recorded (3)
Orange53Green49Yellow25
Shades recorded from resale listings, in the sellers’ own words. Chanel doesn’t publish official seasonal colour names, so treat these as descriptions, not house names.
The Gucci Diana Medium in Brown is a Leather bag.
What it's worth
Gucci · Diana · Medium · Brown
This exact variant · 177 recorded prices
Best listed right now: $1,255 on Fashionphile, well below the typical price (median $1,950).
Demand is light and prices are soft, so there's little pressure to move fast.
No longer in production, so resale is the only way to buy it.
Best $1,255
$1,255$1,950$3,278
Estimated from recorded resale prices · not an appraisal. As of 2026-10-11.
The Luxury Catalog is built by the people who carry these bags. If you own this one, add a photo and tell us what it shows. Yours could become the photo everyone sees here.
Estimated from recorded resale prices · not an appraisal or investment forecast. Values can go down as well as up.
Research depth
We haven’t researched the authentication details for this variant yet. Search by style to find other bags. What people look for tells us what to dig into next.
Where to buy
Pre-filled searches on the major resale platforms. Listings and prices are set by each reseller. What protects you at each venue
Affiliate links: we may earn a commission if you buy, at no extra cost to you. Learn more.
DiscontinuediNot currently listed in production in our records — a best read, not the maker's word. Know otherwise? Suggest an edit below.Not currently listed in production in our records — a best read, not the maker's word. Know otherwise? Suggest an edit below.
No reviews yet. If you own one, tell us how it wears. You’d be the first.
For sale right now
1 listing
Live listings for this bag across the marketplaces we track, each rated against the fair value for its spec. We don’t sell these, we link you to the seller. Prices change and sell.
Fair value is the median of recorded resale prices for that spec, broadened and labeled when a spec is thin. Landed estimates add each platform's typical buyer fees and shipping, before sales tax. An estimate, not an appraisal. Affiliate links may earn us a commission.