Gucci · Tier 3
Diana
Catalogued June 2026
The Diana is Gucci's bamboo-handle tote, first presented in 1991 and made famous by Princess Diana, whose name it now carries. It pairs a structured leather body with two bamboo top handles held by the house's signature leather belt straps that wrap the base of each handle. Alessandro Michele reintroduced it in 2021 with removable neon and colored leather belts, and it is offered in several sizes.
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Create accountMade in
What the house has produced this bag in, from our sourced records.
Material
Leatherdefault, GG Supreme Canvas
Seasonal: Suede, Exotic / Print
Permanent finishes are offered year-round; seasonal ones rotate and retire. A finish being listed here doesn’t mean we have one for sale right now.
What it's worth
Gucci · Diana · Maxi
Best listed right now: $1,145 on The RealReal, well below the typical price (median $2,435).
Prices have been trending up over the tracked window.
No longer in production, so resale is the only way to buy it.
By condition · compared like-for-like
Estimated from recorded resale prices (14 with condition unrecorded) · not an appraisal. As of 2026-07-29.
Compare where to buy →Where it stands
of 512 styles in the LC Index
- ✦One number for where a bag stands in the whole market.
- ⚖Blended from price, trade volume, and scarcity.
- ◷Recomputed monthly from recorded market prices.
Our index, not a verdict. How we rank
The three measures behind #60
By priceof 512 styles
- #154Hug · Salvatore Ferragamo
- #155Diana · Gucci
- #156Arcadie · Miu Miu
By trade volumeof 512 styles
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Bag DNA
What this bag is made of. Tap any part to explore the rest of the catalog.
Guides for this bag
Articles on the Diana and Gucci from our verified experts.
Gucci Marmont vs Neverfull vs Speedy: which entry luxury bag?
Three of the most common first designer bags sit in the same price band on resale, so the choice is about what fits your life, not your budget. A clear breakdown by use, capacity, and wear.
By Arielle · June 27, 2026 · GG Marmont
Gucci authentication: The markers worth checking
The Double-G clasp, the interior tag, the heart on the back, and the chevron quilting are where counterfeits slip. What to look for, and why no single check is proof.
By Arielle · June 27, 2026 · GG Marmont
Photos
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Specifications
Resale price history
+114%
$1,145 → $2,445 across 17 recorded sales
2026-06 – 2026-07
Estimated from recorded resale prices · not an appraisal or investment forecast. Values can go down as well as up.
Research depth
Where to buy
Pre-filled searches on the major resale platforms. Listings and prices are set by each reseller. What protects you at each venue
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Where to sell
Selling is a trade: top dollar takes patience, fast cash costs you margin, keeping it all costs you the safety net.
See what you'd keep at each venueThe Gucci Diana run through every venue's real published fees, ranked by what lands in your pocket.Or start a sale now
Sell fast for cash
An instant buyout quote. Less than top dollar, but paid on receipt.
Consign for more
Listed for you and paid when it sells, after commission. Usually nets more than a buyout.
Care for it
Grained leather is forgiving, but it still likes a gentle clean and the odd condition.
Leather cleaner
A mild cleaner that lifts everyday grime before it sets into the grain.
Find on Amazon →Leather conditioner
Puts moisture back so the leather stays supple instead of drying and cracking.
Find on Amazon →Protectant spray
An invisible barrier that helps the bag shrug off water and light stains.
Find on Amazon →Our picks are a starting point. Test anything new on a hidden spot first. Some Amazon links are affiliate links.
See the full care shelf →
