Gucci · Tier 3

Diana

Name: Gucci Diana Small
Brand: Gucci

Catalogued June 2026

The Diana is Gucci's bamboo-handle tote, first presented in 1991 and made famous by Princess Diana, whose name it now carries. It pairs a structured leather body with two bamboo top handles held by the house's signature leather belt straps that wrap the base of each handle. Alessandro Michele reintroduced it in 2021 with removable neon and colored leather belts, and it is offered in several sizes.

Choose your Diana

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Size

MiniSmallMedium Maxi Unknown

Colour

Black White Beige Brown Red Green PinkUnknown

Material

Calfskin Monogram LeatherUnknown

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Made in

What the house has produced this bag in, from our sourced records.

Material

Leatherdefault, GG Supreme Canvas

Seasonal: Suede, Exotic / Print

Permanent finishes are offered year-round; seasonal ones rotate and retire. A finish being listed here doesn’t mean we have one for sale right now.

What it's worth

Gucci · Diana · Small

All Small colours and leathers · 196 recorded prices

Best listed right now: $1,160 on Fashionphile, well below the typical price (median $2,427).

Prices have been trending up over the tracked window.

No longer in production, so resale is the only way to buy it.

By condition · compared like-for-like

excellent

25 prices

very good

4 prices

$1,160$2,500

Estimated from recorded resale prices (167 with condition unrecorded) · not an appraisal. As of 2026-07-26.

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Where it stands

#60

of 512 styles in the LC Index

✦One number for where a bag stands in the whole market.
⚖Blended from price, trade volume, and scarcity.
◷Recomputed monthly from recorded market prices.

Our index, not a verdict. How we rank

The three measures behind #60

By priceof 512 styles

#154Hug · Salvatore Ferragamo
#155Diana · Gucci
#156Arcadie · Miu Miu

By trade volumeof 512 styles

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Bag DNA

What this bag is made of. Tap any part to explore the rest of the catalog.

GHouseGucciest. 1921 · Italy Hardwaregold

Guides for this bag

Articles on the Diana and Gucci from our verified experts.

Photos

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Specifications

SizeSmall

Exterior materialNot yet documented · know it? Tell us

ColorwayNot yet documented · know it? Tell us

Hardware colorgold

StatusDiscontinued

Resale price history

+65%

$1,995 → $3,284 across 196 recorded sales

2026-06 – 2026-07

Estimated from recorded resale prices · not an appraisal or investment forecast. Values can go down as well as up.

Research depth

We haven’t researched the authentication details for this variant yet. Search by style to find other bags. What people look for tells us what to dig into next.