Gucci · Tier 3

Soho Disco

Name: Gucci Soho Disco Small
Brand: Gucci

Catalogued June 2026

The Soho Disco is Gucci's round-cornered crossbody, a lightweight zip-top camera bag in soft pebbled leather with an embossed interlocking-GG logo and a slim tassel zip pull. Designed under Frida Giannini, it launched in the early 2010s and became one of Gucci's most popular accessible bags. Sources place its debut around 2011 to 2012, so we hold the exact year open.

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Size

MiniSmallMedium Large Unknown

Colour

Black White Beige Red PinkUnknown

Material

LeatherPebbled Unknown

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Made in

What the house has produced this bag in, from our sourced records.

Material

Pebbled Leatherdefault

Seasonal: GG Supreme Canvas, Guccissima / Metallic

Permanent finishes are offered year-round; seasonal ones rotate and retire. A finish being listed here doesn’t mean we have one for sale right now.

The Gucci Soho Disco Small is a Leather bag.

What it's worth

Gucci · Soho Disco · Small

All Small colours and leathers · 676 recorded prices

Best listed right now: $340 on The RealReal, well below the typical price (median $750).

Prices have been trending up over the tracked window.

No longer in production, so resale is the only way to buy it.

By condition · compared like-for-like

excellent

36 prices

very good

82 prices

good

16 prices

$550$1,495

Estimated from recorded resale prices (542 with condition unrecorded) · not an appraisal. As of 2026-07-26.

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Where it stands

#484

of 512 styles in the LC Index

✦One number for where a bag stands in the whole market.
⚖Blended from price, trade volume, and scarcity.
◷Recomputed monthly from recorded market prices.

Our index, not a verdict. How we rank

The three measures behind #484

By priceof 512 styles

#381Nil · Louis Vuitton
#382Soho Disco · Gucci
#383Loop Camera Bag · Bottega Veneta

By trade volumeof 512 styles

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Bag DNA

What this bag is made of. Tap any part to explore the rest of the catalog.

GHouseGucciest. 1921 · Italy LeatherLeather Hardwaregold

Guides for this bag

Articles on the Soho Disco and Gucci from our verified experts.

Photos

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Specifications

SizeSmall

Exterior materialLeather

ColorwayNot yet documented · know it? Tell us

Hardware colorgold

StatusDiscontinued

About Leather

Typeleather

Resale price history

+68%

$650 → $1,093 across 676 recorded sales

2026-06 – 2026-07

Estimated from recorded resale prices · not an appraisal or investment forecast. Values can go down as well as up.

Research depth

We haven’t researched the authentication details for this variant yet. Search by style to find other bags. What people look for tells us what to dig into next.