Gucci · Tier 3

Soho Disco

Name: Gucci Soho Disco Medium
Brand: Gucci

Catalogued June 2026

The Soho Disco is Gucci's round-cornered crossbody, a lightweight zip-top camera bag in soft pebbled leather with an embossed interlocking-GG logo and a slim tassel zip pull. Designed under Frida Giannini, it launched in the early 2010s and became one of Gucci's most popular accessible bags. Sources place its debut around 2011 to 2012, so we hold the exact year open.

Choose your Soho Disco

Tap to switch. The heart saves the combination you’re viewing.

Size

Mini SmallMediumLarge Unknown

Colour

Black White Beige Red PinkUnknown

Material

Leather PebbledUnknown

Want:

Add it to your closet

Save it to your closet, and we’ll alert you when it dips below the typical resale price.

Create account

Made in

What the house has produced this bag in, from our sourced records.

Material

Pebbled Leatherdefault

Seasonal: GG Supreme Canvas, Guccissima / Metallic

Permanent finishes are offered year-round; seasonal ones rotate and retire. A finish being listed here doesn’t mean we have one for sale right now.

What it's worth

Gucci · Soho Disco · Medium

All Medium colours and leathers · 1000 recorded prices

Best listed right now: $373 on The RealReal, well below the typical price (median $980).

Demand is light and prices are soft, so there's little pressure to move fast.

No longer in production, so resale is the only way to buy it.

By condition · compared like-for-like

excellent

31 prices

very good

31 prices

good

1 price

$550$1,595

Estimated from recorded resale prices (937 with condition unrecorded) · not an appraisal. As of 2026-09-21.

Compare where to buy →

Where it stands

#529

of 563 styles in the LC Index

Down 53 this month

✦One number for where a bag stands in the whole market.
⚖Blended from price, trade volume, and scarcity.
◷Recomputed monthly from recorded market prices.

Our index, not a verdict. How we rank

The three measures behind #529

By priceof 563 styles

#415Marcie · Chloé
#416Soho Disco · Gucci
#417Pochette Ipanema · Louis Vuitton

By trade volume

Get it authenticated by a pro

Coming soon

We’re lining up verified authenticators to inspect bags in hand. Want first access when it launches?

Bag DNA

What this bag is made of. Tap any part to explore the rest of the catalog.

GHouseGucciest. 1921 · Italy Hardwaregold

Guides for this bag

Articles on the Soho Disco and Gucci from our verified experts.

Photos

This bag is a rare find.

The Luxury Catalog is built by the people who carry these bags. If you own this one, add a photo and tell us what it shows. Yours could become the photo everyone sees here.

Specifications

SizeMedium

Exterior materialNot yet documented · know it? Tell us

ColorwayNot yet documented · know it? Tell us

Hardware colorgold

StatusDiscontinued

Marketresale

Resale price history

-52%

$1,095 → $522 across 1000 recorded sales

2026-06 – 2026-09

Estimated from recorded resale prices · not an appraisal or investment forecast. Values can go down as well as up.

Research depth

We haven’t researched the authentication details for this variant yet. Search by style to find other bags. What people look for tells us what to dig into next.