Gucci · Tier 3

Soho Disco

Name: Gucci Soho Disco Medium
Brand: Gucci

Catalogued June 2026

The Soho Disco is Gucci's round-cornered crossbody, a lightweight zip-top camera bag in soft pebbled leather with an embossed interlocking-GG logo and a slim tassel zip pull. Designed under Frida Giannini, it launched in the early 2010s and became one of Gucci's most popular accessible bags. Sources place its debut around 2011 to 2012, so we hold the exact year open.

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Size

Mini SmallMediumLarge Unknown

Colour

Black White Beige Red PinkUnknown

Material

Leather PebbledUnknown

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Made in

What the house has produced this bag in, from our sourced records.

Material

Pebbled Leatherdefault

Seasonal: GG Supreme Canvas, Guccissima / Metallic

Permanent finishes are offered year-round; seasonal ones rotate and retire. A finish being listed here doesn’t mean we have one for sale right now.

What it's worth

Gucci · Soho Disco · Medium

All Medium colours and leathers · 639 recorded prices

Best listed right now: $373 on The RealReal, well below the typical price (median $1,046).

Prices have been trending up over the tracked window.

No longer in production, so resale is the only way to buy it.

By condition · compared like-for-like

excellent

31 prices

very good

26 prices

good

1 price

$550$1,595

Estimated from recorded resale prices (581 with condition unrecorded) · not an appraisal. As of 2026-08-09.

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Where it stands

#487

of 517 styles in the LC Index

✦One number for where a bag stands in the whole market.
⚖Blended from price, trade volume, and scarcity.
◷Recomputed monthly from recorded market prices.

Our index, not a verdict. How we rank

The three measures behind #487

By priceof 517 styles

#383Chelsea · Louis Vuitton
#384Soho Disco · Gucci
#385Marais · Louis Vuitton

By trade volumeof 517 styles

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Bag DNA

What this bag is made of. Tap any part to explore the rest of the catalog.

GHouseGucciest. 1921 · Italy Hardwaregold

Guides for this bag

Articles on the Soho Disco and Gucci from our verified experts.

Photos

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Specifications

SizeMedium

Exterior materialNot yet documented · know it? Tell us

ColorwayNot yet documented · know it? Tell us

Hardware colorgold

StatusDiscontinued

Marketresale

Resale price history

+22%

$1,095 → $1,333 across 639 recorded sales

2026-06 – 2026-08

Estimated from recorded resale prices · not an appraisal or investment forecast. Values can go down as well as up.

Research depth

We haven’t researched the authentication details for this variant yet. Search by style to find other bags. What people look for tells us what to dig into next.