Gucci · Tier 3
Diana
By Arielle · Catalogued July 2026
The Diana is Gucci's bamboo-handle tote, first presented in 1991 and made famous by Princess Diana, whose name it now carries. It pairs a structured leather body with two bamboo top handles held by the house's signature leather belt straps that wrap the base of each handle. Alessandro Michele reintroduced it in 2021 with removable neon and colored leather belts, and it is offered in several sizes.
Choose your Diana
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Chanel makes the Diana in white. We just don’t have a photo or a recorded price for this exact one yet.
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Made in
What the house has produced this bag in, from our sourced records.
Material
Permanent finishes are offered year-round; seasonal ones rotate and retire. A finish being listed here doesn’t mean we have one for sale right now.
The Gucci Diana Small in White is a designer bag.
What it's worth
No recorded resale data yet for this exact variant — we only show ranges built from real prices.
- Bag
- Gucci Diana
- Status
- Discontinued
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What this bag is made of. Tap any part to explore the rest of the catalog.
Guides for this bag
Articles on the Diana and Gucci from our verified experts.
Gucci Marmont vs Neverfull vs Speedy: which entry luxury bag?
Three of the most common first designer bags sit in the same price band on resale, so the choice is about what fits your life, not your budget. A clear breakdown by use, capacity, and wear.
By Arielle · June 27, 2026 · GG Marmont
Gucci authentication: The markers worth checking
The Double-G clasp, the interior tag, the heart on the back, and the chevron quilting are where counterfeits slip. What to look for, and why no single check is proof.
By Arielle · June 27, 2026 · GG Marmont
Photos
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Specifications
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Research depth
None for sale right now
We’re not tracking a single live listing for this exact bag today. The links below search the resale sites directly, so you’re one click from checking for yourself.
Where to buy
Pre-filled searches on the major resale platforms. Listings and prices are set by each reseller. What protects you at each venue
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Where to sell
Selling is a trade: top dollar takes patience, fast cash costs you margin, keeping it all costs you the safety net.
See what you'd keep at each venueThe Gucci Diana run through every venue's real published fees, ranked by what lands in your pocket.Or start a sale now
Sell fast for cash
An instant buyout quote. Less than top dollar, but paid on receipt.
Consign for more
Listed for you and paid when it sells, after commission. Usually nets more than a buyout.
Care for it
Grained leather is forgiving, but it still likes a gentle clean and the odd condition.
Leather cleaner
A mild cleaner that lifts everyday grime before it sets into the grain.
Find on Amazon →Leather conditioner
Puts moisture back so the leather stays supple instead of drying and cracking.
Find on Amazon →Protectant spray
An invisible barrier that helps the bag shrug off water and light stains.
Find on Amazon →Our picks are a starting point. Test anything new on a hidden spot first. Some Amazon links are affiliate links.
See the full care shelf →
